The Problem With Seo

Search Engine Optimization otherwise known as SEO’s, isn’t something mothers want their kids to grow up and do!

Over the past years many companies have wanted to hire someone or some company “to do SEO” for them.

Unfortunately, you need a license to own a dog, but you don’t need any requirements to say you are an SEO. Most search engine optimizers and agencies have started with a little training and a lot of marketing.

Over the years many websites have been hurt by actions that many of these companies didn’t know could be harmful. The internet changes at a rapid pace. Tactics, tricks and loopholes that might have “gamed” the search engines just 5 years ago can get your website de-listed from the index today. We constantly receive requests from people who’ve seen their rankings go from page one to oblivion overnight. Most of these problems came from hiring someone to “help them rank” and had mass spam penalties or 1 million Russian blog comments pointed at them.

Those tactics don’t work anymore, search has changed.

As we’ve built or company and spoken to many potential clients it’s obvious that the three letters, “SEO” are not seen as a very noble pursuit. Any industry that can create wealth is generally swimming with sharks and blood suckers. Unfortunately, search engine optimization has a reputation painted with a wide brush.

SEO Has A Bad Reputation

Yep, it’s true

So How Are You Different?

Great question? We don’t focus on tricks or loopholes, that doesn’t work. It takes a little longer for us to get the results we want, but we are able to sustain those results without resorting to dangerous practices.

We stay up to date. That’s what WE focus on and stay abreast of all changes, so the results are steady, sustainable and we don’t get shocked by inevitable closing of loopholes and penalty updates.

The reality is that from a 1000 foot view the internet marketing space keeps evolving. By focusing on the entirety of the picture, and not just a few channels, we get longer lasting results, more leverage, a better understanding of who
the best potential customer is, and where they are hanging out. We go wider and deeper than most agencies, but it requires patience to see this results.

WE GET IT!

We know that our clients websites are their bread and butter. And we like to sleep at night.  We simply won’t use unproven or dangerous outdated practices to game the search engines, social or video channels. Our mission statement is to take a long term approach. It isn’t the fastest way to drive traffic, but it has the best outcome over time.

We probably can’t fix the entire SEO’s agency reputation. I’m not sure we want to. Hopefully we are able to change the perception of what we do with some of the great companies in the KW region and at a distance.

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